I was given a sampler of this product by the owners of the business way back in 2018 or 2019 during the Tour Down Under and I've been a convert ever since.
Unlike other creams, this all-natural product dissolves into your skin and feels superb during a long ride. AND, unlike anything else, it washes out of the bibs easily and leaves them feeling soft for the next ride.
I always have several tubes going at once. In the office / in the travel bag and in the bathroom. I never want to not have it on hand when an impromptu ride is called.
I cannot recommend this highly enough.